Mr. Uchenna Nworgu and Emmily Alexander founded African Focus, Incorporated with the support and commitment of the entire A.F.I Board and Executive Committee members to identify and celebrate African achievements, and to promote cultural and educational relations. In so doing, we strive towards public awareness and cooperation to address the ever-increasing needs of Africans.

We need to look at Africa’s problems as one that affects us all and take action. For decades, African countries have been neglected and continue to struggle for survival. Political and economic strife prevails, and many African people live below the poverty level necessary for human survival in a continent endowed with rich mineral resources. We have humanitarians working day and night to help in great measures and we can come together to say Thank you and honor their effort and this acknowledgement gave rise to the creation of African Goodwill Awards. The main purpose of the African Goodwill Awards is to recognize, appreciate and celebrate the goodwill and contributions made by individuals, churches, organizations, and corporations in response to the humanitarian needs of African people around the world. AFI believes this event will deliver a message of hope that will touch hearts, lift spirits, and inspire the community to participate in the efforts of helping the poor in Africa. Through live footage and documentaries, the event will highlight the accomplishments and challenges faced by humanitarian organizations, individuals and related groups while helping many disadvantaged people in Africa. The event will also celebrate individual and career achievements. It showcases African cultural dance and American contemporary entertainment. Although the event calls for celebration and awards, the main emphasis will be on bringing communities and businesses together to continue their commitment in helping people in need.

African Focus Inc. organizes the African Family Induction Ceremony as a conduit through which the artificial barriers that exist between Africans and their relatives in the Diaspora can be erased. It lays the foundation for the formation of a new African family based upon mutual respect, love and inclusion. The ceremony brings families together in a historically personal manner and encourages dialogue and interaction between Africans and their cousins in the Diaspora. AFI believes that if the destruction of African families and lives that occurred due to slavery were to be addressed, it will start with Africans living in the continent of Africa taking a sincere and honest step to acknowledge as well as work towards restoring the stolen dignity of their brothers and sisters in the Diaspora by providing them a platform to share the African destiny. The African Family Induction Ceremony provides the inductees and their families with a unique opportunity to learn about the rich cultural heritage of their new family and to identify with their new family’s ethnicity, community, state and country. It also provides inductees an opportunity to identify with a particular community whose responsibility it will be to immerse them into the culture and more importantly take them to Africa as a member of the community with a deserving homecoming celebration. The criteria for induction is not solely based on the results of DNA testing, although efforts are made to connect those whose DNA have revealed a particular culture and origin with families from that region. The induction ceremony is available to people of African descent who express interest to be part of an African family.

We also champion other programs in promotion of African culture, the African Focus Trailblazers tours to help our people travel to Africa on an organized and focused manner. In addition to African Dance Competition Showcase in celebration of Black history month.

We wish to thank you in advance for your generosity and efforts in helping to make a difference in other peoples’ lives around the world. Uchenna Nworgu
Director, African Focus, Inc.